Open the Crisis Door - 30 Techniques for Crisis Management

Author: Nina Sun
Publisher:
Publish Date: 2006-02-01
Features: One of the series "Crisis Management of Chinese Enterprises," strongly recommended by Professor Robin Lewis, Director of the Global Public Policy Management Cooperation Project. Endorsed by the Dean of CEIBS, the Dean of Fudan University School of Management, and the Dean of SAIF, Shanghai Jiao Tong University. This book is a specialized work on crisis management, focusing on the four different stages of a crisis: the latent stage, the outbreak stage, the handling stage, and the recovery stage. It introduces internal management techniques and external communication techniques for each stage. Using 60 typical corporate crisis cases and comments, it vividly presents the theoretical knowledge of 30 crisis management techniques. Learning these techniques and understanding the crisis cases will give readers a "real-world" experience, allowing them to gradually master the strategies for dealing with various crises. This book, "Opening the Crisis Door—30 Techniques in Crisis Management," is part of the "Crisis Management of Chinese Enterprises" series. The series was meticulously selected and compiled by the crisis management team of Sinobond Public Relations Planning (Shanghai) Co., Ltd. after extensive research and material collection on numerous crisis events. The book focuses on the four different stages of a crisis: the latent stage, the outbreak stage, the handling stage, and the recovery stage, introducing the corresponding internal management techniques and external communication techniques for each stage. Using 60 typical corporate crisis cases and comments, it vividly presents the theoretical knowledge of 30 crisis management techniques. Learning these techniques and understanding the crisis cases will give readers a "real-world" experience, allowing them to gradually master the strategies for dealing with various crises.