Enterprise management

Author: Li Guozheng
Publisher:
Publish Date: 2006-08-01
Features: Business management is a compulsory professional course for students majoring in finance and management in higher vocational colleges. Its basic task is to enable students to acquire the fundamental knowledge and skills required to become high-quality economic and management talents in higher education, laying a solid theoretical foundation for enhancing career adaptability and continuous learning capabilities. This book is part of the national agricultural higher vocational and college planning teaching materials for finance and economics. Based on the starting point of highlighting the operability of professional knowledge and skills, and adhering to the principles of applicability and practicality, the textbook aims to meet the needs of employers. The content system is designed according to the professional training objectives and specifications to meet the objective needs of professional knowledge and skill training for job positions. Combining the characteristics of higher vocational education teaching, the principles of business management are integrated with practical training, forming a teaching content system that combines theoretical teaching and practical teaching. This enables the textbook to meet the requirements of classroom theoretical teaching while allowing students to use the exercise materials listed in the book for self-training.