1979-2005-26 years of Shenzhen advertising

Author: Peng Shuxi
Publisher:
Publish Date: 2006-08-01
Features: This book is co-authored by experts and scholars from the Shenzhen Municipal Bureau of Industry and Commerce, Shenzhen University, and the Shenzhen Advertising Association. Through extensive research and the collection and organization of primary literature, the authors conduct an in-depth, multi-faceted study on the development of Shenzhen's advertising industry from 1979 to 2005. The book is divided into four main parts: Planning, Research, Data, and Education. It closely aligns with Shenzhen's strategy of establishing itself as a cultural city and building an international metropolis, emphasizing the theme of promoting the development of the advertising industry through reform. It proposes new ideas for the system and specific reform measures for advertising management, which are not only practically feasible but also theoretically and practically forward-looking. To date, it is the first book in China that demonstrates a deep collaboration between academia and the industry, focusing specifically on the issues and trends of the advertising industry in a single district, and offers significant reference value for improving advertising management.