Complete Wedding Handbook

Author: Li Jianqi
Publisher:
Publish Date: 2006-01-01
Features: Marriage is a major and joyous event in everyone's life. Marriage is the most important grand occasion in a person's life, and the wedding is a sacred ritual in life. A happy and fulfilling marriage often begins with a perfect wedding. However, marriage is also a "difficult" and "troublesome" event in everyone's life! So, when facing this perhaps once-in-a-lifetime lifetime event, how can one plan and create a warm, romantic, grand, dignified, expressive, unforgettable, yet cost-effective wedding? This book, from an expert's perspective, offers various suggestions and precautions to the soon-to-be-bride and the soon-to-be-groom, starting from six months before the wedding countdown until the wedding day itself, helping them become perfect brides and grooms and making their wedding a happy and fulfilling one.
7. Do you know personalized wedding celebration wine? Wedding celebration wine and its patent holder
In 2002, a specialized wine for newlyweds was quietly introduced into the liquor market, featuring the couple's joyful wedding photos printed on the bottle's label, which would dazzle guests at the wedding banquet! This is the Longfeng Yan wine produced by Henan Longfeng Yan Liquor Co., Ltd. Longfeng Yan wine is produced in the world-famous Maotai Town of Guizhou, China, known for its lush mountains and clear waters. It leverages its unique natural geographical environment, selects locally sourced raw materials, and adopts traditional brewing techniques combined with modern winemaking technology to produce a distinctive white wine—mellow, smooth, without a hangover, and not causing dry mouth.
When mentioning Longfeng Yan, one cannot fail to mention its inventor, Mr. Xue Daochang, the general manager of Longfeng Yan Liquor Co., Ltd. Mr. Xue is youthful, energetic, and full of vitality. On one occasion, he came across data showing that 18 to 20 million couples get married in China every year. With his keen market intuition and insight, he recognized this as a rare business opportunity. Mr. Xue seized the inspiration he had gained from the wedding market, determined to create a specialized wine for weddings.
In early 2002, Mr. Xue developed the wedding celebration wine and also created birthday wine, anniversary wine, enterprise opening wine, celebration wine, and reception wine for family and corporate consumption. To make Longfeng Yan celebration wine more professional, Mr. Xue boldly innovated with the packaging and bottle labels, designing them in festive colors and incorporating personalized photos, wedding photos, and corporate images to attract consumer attention and meet modern people's desire for fashion, individuality, and emotional expression. He positioned Longfeng Yan wine as a professional celebration wine brand based on emotions, classic fashion, personalization, and humanization, and applied for an appearance design trademark patent.
In August 2002, Mr. Xue also co-hosted the "First Wedding Celebration Forum" with the "Wedding Celebration Services" column of the Oriental Family Newspaper, inviting well-known officiants, wedding celebration companies, etiquette companies, photography studios, and hotels to participate. The event was a great success, generating media attention, increasing the popularity of Longfeng Yan wine, establishing cooperative channels, and launching the wedding celebration wine into the market with great success. Mr. Xue's office phone number quickly became a hotline, and domestic media reported on this wine, calling it a revolution in beverage sales channels.
In October 2002, Longfeng Yan wine was designated by the youth leagues of several major cities across the country as the official wine for large-scale group weddings. In 2003, it was used by many cities as a victory wine for anti-SARS heroes.