Beyond

Author: None
Publisher:
Publish Date: 2005-11-01
Features: This book serves as a training for senior management of China Aviation Industry Corporation (AVIC). It is divided into three parts: Introduction, Main Body, and Comprehensive Cases. The Introduction primarily introduces the background, positioning, and content structure and features of the. The Main Body consists of ten chapters, organized logically and with a focus on theory and practice. The content is primarily tailored to the actual needs of the group and does not cover all aspects of management knowledge. It mainly includes: Strategy, Corporate Culture, Organization, Business Process Reengineering, Technological Innovation, Human Resources, Finance and Capital, Market and Customers, Leadership, Change and Learning. As a training, the transition from theory to practice and cases is an ongoing process of continuous improvement and adaptation, leaving room for development. The Comprehensive Cases feature complex and comprehensive practices from well-known enterprises, providing participants with a systematic and holistic approach. The target readers of this book are senior management of AVIC, senior management from various industries in the national defense science and technology industry, and faculty and students of advanced management programs in universities.