Travel Psychology

Author: Lou Shidi
Publisher:
Publish Date: 2006-06-01
Features: As one of the "11th Five-Year Plan" teaching materials for higher education tourism management majors, this book analyzes and elaborates on relevant theories of tourism psychology from five aspects: an overview and theoretical foundation of tourism psychology, the psychology of tourists, the psychology of tourism services, the psychology of employees in tourism enterprises, and the psychology of leaders in tourism enterprises. It is characterized by comprehensiveness, practicality, and innovation. This book can be used as a teaching material for students of tourism management in higher education institutions, as well as for self-study by tourism professionals.