Hand-drawn advertisement storyboard

Author: Luo Hanlei
Publisher:
Publish Date: 2006-08-01
Features: The Chinese advertising industry is becoming increasingly large and mature, with more specialized and diversified roles for advertising professionals. In recent years, advertising storyboard illustrators have become a popular choice for young people with artistic backgrounds. As an integral part of creativity, storyboards serve as the medium and carrier for expressing advertising concepts in film and television commercials. The drawing level of storyboards directly impacts the expression of creativity. As the unsung heroes behind the scenes, storyboard illustrators ultimately determine the quality of film and television advertising works. This book is one of the volumes in the Commercial Illustrator's Comprehensive Qualification Guidance Series, featuring nearly 350 classic advertising storyboard examples by 10 seasoned advertising illustrators and art directors from South China. The book explains various basic methods, steps, and techniques of advertising storyboards in a detailed and easy-to-understand manner, supplemented by the practical experiences and firsthand insights of the illustrators. The outstanding storyboard works included cover well-known brand advertisements such as Liwayway Jelly, Hisense Home Appliances, Amway Nutrilite, and Uni-President Beverages, as well as creative concepts from the renowned Ogilvy & Mather advertising agency. The book is richly illustrated and features incisive language, showcasing the unique creative styles and extraordinary drawing talents of the illustrators. It serves as a professional reference for today's advertising designers, illustrators, art college students, and related professionals, helping them improve their creative skills rapidly and systematically. It is an invaluable practical guide. This book is aimed at creative and design professionals in the film and television advertising industry, amateur enthusiasts, and students of related fields. It features outstanding storyboard works by several seasoned advertising illustrators from South China, explaining the basic techniques of advertising storyboards in a detailed and accessible way. It presents various fundamental methods, steps, and skills of film and television advertising storyboards from multiple perspectives, fully showcasing their extraordinary imagination and exceptional drawing talents through fresh visual presentations.