Strategic Management - (Third Edition)

Author: Dong Dahai
Publisher:
Publish Date: 2006-07-01
Features: This book emphasizes several key points: Strategy may be designed, but more importantly, it is made and is the result of organizational learning; competitive advantage is not about how much stronger a company is compared to its competitors in certain aspects, nor is it about achieving higher profit levels than competitors, but rather about the ability of a company to continuously create greater customer value for customers than its competitors; competitive advantage is related to a company's positioning in the industry, but fundamentally, it depends on the resources, capabilities, and competitiveness that the company possesses. Strategy is a shared endeavor of all employees in the organization, and strategic management must be able to unleash the initiative of leaders, managers, and frontline employees in all aspects. Through a shared vision, corporate culture, and the elimination of negative conflicts, it fosters voluntary unified action. Some of these views come from existing theories, while others come from the author's personal insights. Whether they are correct remains to be verified by practice. The uniqueness of this book may lie in its use of different concepts and frameworks compared to current domestic strategic (management) books. It is an open system and is willing to accept suggestions and criticisms from readers.