$19.99

Author: Bergard
Publisher:
Publish Date: 2005-05-01
Features: As a figure in the advertising industry, he possesses what many people dream of: a sharp mind, a high-paying job (a monthly salary of 13,000 euros, approximately 130,000 yuan RMB), a luxurious apartment, numerous beautiful women, and expensive cocaine. But his world also faces serious problems. When he becomes thoroughly familiar with and deeplys the inner workings of the advertising industry, he picks up his pen and, with the eyes of a critic and a novelist, presents this industry to us. The entire book blends a half-novel, half-satirical style, combining witty humor and humorous remarks to depict the pathological user-centricism and globalization trends in the advertising industry. Here is a series of astonishing truths—Amazon's U.S. and British websites sparked endless controversy, making it the annual most explosive French novel!——《Le Figaro Literary Weekly》 Amidst a weak and exhausted contemporary French novel scene, this book stands out like a strange, harsh, and entertaining piece of music! We need more of this kind of stimulation to wake readers up from their apathy!——《Focus Magazine》 The author neither criticizes nor praises, but faithfully recounts the real world of advertising through ironic and humorous language! A work that is both anxiety-inducing and highly impactful!——《New Observer Weekly》 By revealing the various behind-the-scenes aspects of the advertising industry, the book shows, one by one, how advertisers create this "fake" beautiful world and how they gradually shape the "God" they speak of into slaves of consumption. It also reflects the author's thoughts on reality: people's concept of the nation is becoming increasingly vague, economic giants are gradually taking control of the world, and status symbols are now high-end luxury goods. Meanwhile, the models on the catwalk have become the trendsetters of fashion. In this series of dazzling commercial activities, the role of advertising lies in its ability to infinitely provoke jealousy, sorrow, and desires within people's hearts. "Pain stimulates consumption" has long become the "golden rule" of business. Under the planning and control of advertisers, people's brains have become "slaves of consumption." Surprised? No, this is the masterpiece of the modern advertising industry, making everyone deeply trapped in its allure. Even if they escape to Robinson Crusoe's deserted island, they will be yearning for the bright lights and vibrant nightlife of the city at every moment. The language in the book is sharp, humorous, concise, unique, and classic, leaving a lasting impression.