E-commerce Basics

Author: Wang Xin
Publisher:
Publish Date: 2006-08-01
Features: This book comprehensively and systematically introduces the basic theories and main practices of e-commerce. The main content includes the concept and role of e-commerce; the basic framework of e-commerce; the basic process of electronic transactions; the payment system of e-commerce; e-commerce and logistics; marketing strategies for e-commerce; the construction and management of e-commerce websites; the security and regulations of e-commerce; and e-commerce solutions. The feature of this book lies in the combination of theory and practice, with logically connected knowledge points in each chapter while also being able to stand alone independently, allowing for flexible selection during teaching based on specific needs. Each chapter begins with an overview, teaching objectives, and special tips, summarizing the chapter's knowledge and outlining learning requirements; each chapter ends with a summary and discussion questions to help learners consolidate theory and enhance skills. The content of this book is quite extensive, making it suitable as a professional textbook for higher education and vocational education related majors, as well as a reference textbook for e-commerce management, application, and research. Readers can choose the content, focus, and depth based on their professional characteristics and course hours.