International Trade and Economics, Management, Finance and Capital, Business English Series, Interesting Facts About World Famous Brands

Author: Zhang Chuande
Publisher:
Publishing Time: Not Available
Features: McDonald's, Coca-Cola, Walkman, Goodyear... These are all well-known global brands, but the processes behind their creation and other interesting anecdotes are rarely known. The stories collected in this book narrate the journeys of 20 famous brands, from their conception and birth to their rise and fall. Readers can not only improve their English skills but also learn about the development and marketing of these branded products. To help readers truly savor the authentic experience, the book provides detailed annotations for language points that may pose comprehension challenges, including vocabulary, passages, companies, and foreign cultural contexts. This book is suitable for any reader with an intermediate or above English proficiency, including college and university students (both English and non-English majors), as well as postgraduate students. It is particularly ideal for those who have always aspired to improve their English but struggled to break into the field. The Preface explains the key focus of reading this book and how to make the most of the annotations to enhance English proficiency.
Introduction: McDonald's, Coca-Cola, Walkman, Goodyear... These are all well-known global brands, but the processes behind their creation and other interesting anecdotes are rarely known. The stories collected in this book narrate the journeys of 20 famous brands, from their conception and birth to their rise and fall. Readers can not only improve their English skills but also learn about the development and marketing of these branded products. To help readers truly savor the authentic experience, the book provides detailed annotations for language points that may pose comprehension challenges, including vocabulary, passages, companies, and foreign cultural contexts. This book is suitable for any reader with an intermediate or above English proficiency, including college and university students (both English and non-English majors), as well as postgraduate students. It is particularly ideal for those who have always aspired to improve their English but struggled to break into the field. The Preface explains the key focus of reading this book and how to make the most of the annotations to enhance English proficiency.