Multimedia and Interactive Digital Television - Seizing the Opportunities Created by Digital Convergence

Author: (Italian) Pagani
Publisher:
Publish Date: 2006-08-01
Features: This book emphasizes the challenges and development opportunities that managers in the multimedia industry face due to digital convergence. Through an examination of the latest research in digital television technology, it provides a detailed technical discussion of the characteristics of digital television and analyzes the economic applications of different signal transmission methods. The development of digital convergence has created new opportunities while also impacting business management. This book explores three key areas: brand management, content asset management, and digital rights management. It focuses on describing several possible future models, particularly those with a higher likelihood of success in terms of technological concepts. The book also discusses the development of interactive television, the services it provides to audiences, and its significance for management.