Hand-drawn POP advertising design

Author: Wang Meng
Publisher:
Publish Date: 2006-09-01
Features: This is an excellent quick-start tutorial for hand-drawn POP advertising design. The author of this book has years of experience in hand-drawn POP design and teaching. With practical goals of being easy to teach and learn, the book is written in an accessible and concise manner, making it easy to understand. It features step-by-step explanations and exercises, along with rich examples that vividly describe the methods and techniques of hand-drawn POP advertising design. The book consists of three chapters, covering main topics such as the basic concepts of hand-drawn POP, drawing tools, font creation, drawing techniques, color basics, and poster structure design. Through practical examples of realistic and Q-version advertisements, as well as white-background and colorful-background POP posters, readers can easily learn and master the techniques of hand-drawn POP advertising. The book provides a variety of lively and successful hand-drawn POP advertising cases, which greatly helps inspire readers' creativity and encourage innovation. The book has clear teaching objectives and a well-structured schedule. Each chapter includes a summary of key knowledge and basic skill self-assessment questions to reinforce and improve understanding.
Applicability: University textbook for advertising design majors; teaching material for social hand-drawn POP advertising design training courses; a practical self-study guide for beginners who want to quickly enter the field of hand-drawn POP advertising design.