Scientific Principles and Methods of Enterprise Product Pricing and Promotion

Author: Du Rong
Publisher:
Publish Date: 2006-06-01
Features: This book focuses on several practical activities in corporate product pricing and promotional decision-making, utilizing various optimization theories and methods to study the scientific principles and methods of product pricing and promotion. It examines topics such as pricing for multi-brand products, dynamic pricing under competitive diffusion, multi-brand advertising investment, dynamic advertising investment under monopoly diffusion, dynamic advertising investment under random conditions, promotional combinations considering consumer behavior, and promotional combinations considering marketing hysteresis effects. The book draws conclusions that are helpful for business management decisions, provides practical application steps and examples, and introduces the principles and methods of pricing, advertising strategies, and promotional combination strategies for new products in high-tech markets.