The Decline of Detroit - How the Three Major Automakers Lost the Domestic Market in the U.S.: How the Three Major Automakers Lost the Domestic Market in the U.S.

Author: Maynard
Publisher:
Publish Date: 2006-07-01
Features: The author of this book, Michelle Maynard, is a senior journalist for The New York Times based in Detroit. Through interviews with managers and employees from numerous domestic and international automotive companies, she vividly and incisively discusses how, under the fierce challenge from foreign car companies like Japan in recent years, the three major American automakers—General Motors, Ford, and Chrysler—have been losing their domestic market share due to arrogance, lack of foresight, judgment errors, and mismanagement. The book also reveals why Japanese car companies such as Toyota and Honda have swept the U.S. automotive market, capturing a significant share, by producing cars that meet consumer demands and align with their expectations through reliable quality, new technology, excellent design, and reasonable pricing. The undeniable advantages once held by Detroit have now fallen into the hands of others, becoming a reason for Detroit's decline—a true irony! The analysis of the reasons behind the downfall of the three major American automakers in this book is thorough and thought-provoking, offering invaluable lessons for China, which is moving into the era of automobiles, especially for managers in the automotive and other industries within the country. Through interviews with managers and employees from numerous domestic and international automotive companies, the author vividly and incisively discusses how, under the fierce challenge from foreign car companies like Japan in recent years, the three major American automakers—General Motors, Ford, and Chrysler—have been losing their domestic market share due to arrogance, lack of foresight, judgment errors, and mismanagement.