Major Mergers - 30 Classic Merger Cases of World-Famous Enterprises

Author: Gan Chunhui
Publisher:
Publish Date: 2006-07-01
Features: The distinctive feature of this book is that each case balances data,, describes the historical and industry background faced by the companies involved in mergers and acquisitions, analyzes the motivations behind the mergers, narrates the entire process and final outcome of the acquisition events, hoping to let readers understand the business secrets and wisdom of the industry giants in the stories, the joys of success and the pains of failure in their development journey. The book includes major corporate development events from around the world over the past century, with a majority of cases occurring during the third and fourth waves of mergers and acquisitions in the West. Each story's protagonist, such as Standard Oil, General Electric, Coca-Cola, and Microsoft, is a household name, a glorious history, and some have remained global leaders in the business world after decades or even centuries of ups and downs. The mergers and acquisitions cases included in this book are both successful and unsuccessful, and the gains and losses, have been verified over time.