- New Entertainment Marketing Strategy

Author: Li Fahu
Publisher:
Publish Date: 2006-08-01
Features: This book takes the currently hot "Super Girl Voice" as the starting point, and through the remarks of the director of Hunan TV, it explains the new marketing concepts behind "Super Girl Voice" to readers. The book combines the views and business cases of seven domestic marketing experts such as Ye Maozhong, Zhu Yutong, and Yuan Yue, proposing a new entertainment marketing theory based on characteristics like "mass entertainment for the masses" and "participation of new media." It makes many companies realize the powerful impact of new entertainment marketing. Entrepreneurs, marketers, and advertisers can find new entertainment marketing methods in this book; marketing students and teachers can see the direction of modern market marketing through it. This book takes the currently hot "Super Girl Voice" as the starting point, and through the remarks of the director of Hunan TV, it explains the new marketing concepts behind "Super Girl Voice" to readers. The book combines the views and business cases of seven domestic marketing experts such as Ye Maozhong, Zhu Yutong, and Yuan Yue, proposing a new entertainment marketing theory based on characteristics like "mass entertainment for the masses" and "participation of new media." It makes many companies realize the powerful impact of new entertainment marketing.