Modern Enterprise Management Practical Methods - (Includes Bonus CD-ROM)

Author: Zhu Nan
Publisher:
Publish Date: 2006-06-01
Features: The purpose of writing "Practical Methods of Modern Enterprise Management" is to address the realities of Chinese enterprises and meet the demand of business leaders and managers for knowledge and methods of modern enterprise management, thereby enhancing the enterprise's independent innovation capacity and core competitiveness. We have diligently extracted the essence of several fundamental theories and common methods of modern enterprise management, and integrated them into this book through corresponding model construction and the provided enterprise competition simulation case reports. This book is not a comprehensive modern enterprise management textbook or a manual for enterprise management software. Given that management is a comprehensive applied discipline and the target readers of this book, it focuses on explaining the process-oriented operation of business activities from the perspective of enterprise strategic management. The systematic thinking of knowledge integration enables close coordination and unity among functional departments, effectively integrating business operations for comprehensive management. This book attempts to reflect organized knowledge and mined data to business leaders and relevant managers in real-time, clearly, and accurately. It combines intuitive experience with rational analysis to make decisions, facilitates effective collaboration, and fully unleashes the power of teamwork, thereby cultivating and enhancing the core competitiveness of the enterprise.