Event Tourism Practice

Author: Deng Ling
Publisher:
Publish Date: 2006-07-01
Features:
　　This book is a national-level vocational education planning textbook.
　　Based on the job requirements of the MICE industry and the teaching practices of MICE majors in higher vocational and technical colleges, it was organized and compiled by the Textbook Office of the Ministry of Labor and Social Security of China. The content covers the introduction to MICE tourism, MICE tourism planning, financial budgeting for MICE tourism, marketing of MICE tourism, contracts for MICE tourism, process management of MICE tourism, tour guide service management for MICE tourism, crisis management and dispute resolution in MICE tourism, and evaluation of MICE tourism.
　　This book serves as teaching material for MICE majors in higher vocational and technical colleges. It can also be used as teaching material for MICE majors in secondary vocational colleges, undergraduate colleges, and private colleges, or for various short-term training programs in the MICE industry. It also holds reference value for professionals working in the MICE tourism field.
　　The book is edited by Deng Ling as the chief editor, with Zeng Wujia as the deputy editor. The contributing editors include Shi Xinyu, Yi Mengqiu, Ye Jingjing, Rui Juntao, Wang Jun, and Gao Chonghui. He Xiaowan and Teng Gang served as the chief reviewers.