Public relations etiquette

Author: Chen Shiwei
Publisher:
Publish Date: 2006-07-01
Features: This book is a teaching material for medical secondary vocational and technical schools in China, organized and compiled by the National Association for Medical Vocational and Technical Education. The textbook consists of nine chapters, starting with an overview of public relations and systematically explaining various etiquette aspects to be noted when handling public relations or participating in public relations activities. The content includes an overview of public relations etiquette, personal etiquette, interaction etiquette, daily etiquette, verbal communication etiquette, written communication etiquette, conference and ceremony etiquette, business etiquette, and foreign affairs etiquette. The textbook features up-to-date content and vivid examples. It is suitable for students of various majors in secondary vocational schools and can also be used by general readers interested in public relations etiquette.