Be the most popular employer

Author: Franklin C. Ashby
Publisher:
Publish Date: 2003-03-01
Features: Make your company the most popular employer and retain talent. Establish a system and culture where people can fully utilize their potential—just use the strategies in this book.
Strategy Tip on Corporate Culture: Don’t judge where the power lies in your company just by the organizational chart. Listen to the voices in the restaurant and hallways, observe how people interact, and you’ll discover the true power structure.
Strategy Tip on Employee Motivation: You can’t motivate others—you can only provide them with an environment, climate, and atmosphere that motivates them. One of the most challenging and exciting experiences in life is helping ordinary people become outstanding.
Strategy Tip on Embracing Excellence: Excellence is an art achieved through training and habits. Excellence is not an action, but a habit.
“Global CEO” Jack Welch said in an interview with The Wall Street Journal that his greatest secret in managing businesses is—talent. There is a consensus in the industry: talent has become the core of corporate competitiveness. The two authors of this book are renowned American experts on talent issues. Their research shows that retaining talent at all levels has become an urgent issue faced by all companies, and they provide practical solutions to this major problem. This book will help leaders clarify their wrong perceptions in talent management, deeply understand the problems in their own companies’ policies, processes, mission statements, and behavioral patterns, foster a culture that values talent above all, and maximize the creativity of every employee.
The authors have designed a unique “Corporate MRI” method, an holistic diagnostic approach that provides a three-dimensional image of corporate culture. It not only checks for problems in every aspect of the company but, more importantly, highlights the deeply rooted negative factors in corporate culture, where the roots of most corporate issues lie. Following the methods proposed in the book, leaders can build a culture where people can fully utilize their potential, enhance their leadership skills, strengthen interpersonal relationships between managers and employees, and become the most popular employer.