China Television Media Value-added Communication Paper: Value-added Management of the Diversified Value System of Television Entertainment Content Products

Author: Zhou Xiao
Publisher:
Publish Date: 2004-09-01
Features: This book starts with the lively film and television entertainment, integrating deep humanistic spirit. Theoretically, it innovatively unifies the content works of all media forms as "time products," taking the capitalization of creative human resources as a strategic breakthrough.