Business English Communication

Author: E. Roberts
Publisher:
Publish Date: 2006-07-01
Features: The author has long been engaged in MBA teaching and possesses extensive experience in government and media institutions. Addressing cross-cultural contexts and China's unique business environment, the book provides a detailed analysis of how to conduct effective business communication in various scenarios such as job-seeking communication, client communication, colleague communication, superior-subordinate communication, crisis communication, and media communication. It proposes fundamental principles, techniques, and suggestions for business communication. The inclusion of numerous cases and exercises, as well as the explanations of cultural differences in the appendix, helps readers quickly grasp practical action points and enhance their ability to handle communication challenges.