Packaging design

Author: Cui Huachun
Publisher:
Publish Date: 2006-07-01
Features: This book is one of the major reference materials for teaching design programs in higher art colleges. Packaging design is a core compulsory course for visual art design majors and one of the essential professional competencies required for visual communication design. It requires students to not only master the basic theories, methods, and skills of packaging design but also to learn how to position and analyze products and consumers on broader platforms such as economic trends, cultural connotations, and consumer value orientations. Additionally, students should explore product attributes, uncover regional cultures, and understand material and craftsmanship to achieve the best visual expression. This book primarily focuses on several key aspects of packaging design, including the form and expression of graphic visual language, the visual expansion of spatial shaping, and the language and methods of creativity. Through necessary theoretical explanations and analyses of typical case studies, it offers a platform for analysis and discussion. Furthermore, the book conducts a horizontal comparative analysis from a regional perspective, examining and comparing modern Japanese and American wine packaging to provide readers with inspiration and references.