Survival first, growth second

Author: Wu Zi
Publisher:
Publish Date: 2006-07-01
Features: This book draws from the valuable experience and practical tips of numerous seasoned entrepreneurs. Readers can learn from their mistakes and discover what they wish they had known before starting their own businesses, ensuring they get off to a good start. It is an extremely important guide on how to do things, introducing essential knowledge such as: the ten most important secrets of top entrepreneurs; the qualities needed to become an entrepreneur; how to build a big brand with little money; why financial experts are needed to manage cash flow; common reasons for failure and preventive measures. This book,,！