Sales Management

Author: Wei Wen
Publisher:
Publish Date: 2003-10-01
Features: Sales management is a crucial aspect of market management. Whether a company's business goals and existence value can ultimately be realized depends largely on the success of its marketing efforts and the extent to which it satisfies customers. China's economy is still in the transition period from a planned economy system to a socialist market economy system. For some business leaders, marketing management and sales management remain new challenges. This book is the second edition of Sales Management, combining Western marketing theories with the characteristics of the Chinese market to provide a high-quality, practical manual for online marketing professionals in China. It holds significant reference value for improving the level of sales management in Chinese enterprises. Whether for managers and sales personnel engaged in marketing management or for business management students, the author's decade-long practical experience in sales and marketing is highly valuable.