Retail Management - (5th Edition)

Author: (USA) Patrick M. Dunne, Robert F. Lusch / Country: Mainland China
Publisher:
Publish Date: 2006-06-01
Features: The retail industry is constantly evolving, with increasingly fierce competition among consumers, employees, products, and resources. Supported by the National Retail Federation (NRF), the largest retail industry organization in the world, Professors Patrick M. Dunne and Robert F. Lusch wrote the book "Retail Management." The book systematically introduces various aspects of modern retail management, focusing on the current state of different retail formats in the United States. The book is divided into five parts. The first part introduces different perspectives on the retail industry, retail strategic planning, and operational management. The second part discusses the retail environment, including retail customers, competitive assessment in the retail industry, supply chain management, as well as legal and ethical behavior. The third part focuses on market selection and retail location analysis. The fourth part covers retail operational management, financial management of retail enterprises, merchandise procurement and disposal, merchandise pricing, advertising and promotion, customer service, retail sales, store layout and design. The fifth part analyzes personnel management in retail enterprises. This book can serve as a textbook for students and teachers of business management and marketing, as well as a reference for professionals in related fields.