Modern Publishing Studies

Author: Shi Zengzhi / Country: Mainland China
Publisher:
Publish Date: 2006-05-01
Features: This book summarizes the patterns of publishing activities in different historical periods. Combining the actual transition from a planned economy system to a market economy system in China as well as the impact of high technology on publishing, it explores the essence and autonomy of publishing, establishing the fundamental theories of modern publishing. It analyzes the research objects, content, characteristics, and research methods of publishing studies.