Penetration Marketing - Marketing Methods for Small and Medium Enterprises (Second Edition): Marketing Methods for Small and Medium Enterprises (Second Edition)

Author: Don DeBrock
Publisher:
Publish Date: 2006-08-01
Features: Introduces the concept of penetration marketing and explains its applicability and effectiveness for all businesses, especially small and medium-sized enterprises (SMEs). Helps marketing professionals define market objectives and gain a comprehensive understanding and grasp of the marketing strategies they need to implement. Provides simple and practical reference solutions for SMEs when they need to choose a market approach to solve problems. Discusses all the penetration marketing strategies that marketing professionals can adopt in any market situation, focusing on the combination of these strategies.