Behavioral Finance - (Second Edition)

Author: Rao Yulei, Zhang Lun
Publisher:
Publish Date: 2005-07-01
Features: This book's first edition received widespread attention in China. For this revision, it has taken into account the new developments in behavioral finance in recent years and incorporated suggestions and opinions from experts both within and outside China, especially integrating a series of important research achievements of the authors in the field of behavioral finance in recent years. It aims to present a complete framework of research and teaching in behavioral finance to readers. Compared to the original edition, this book has added four new chapters: "Research Framework of Behavioral Corporate Finance," "Theories and Practices of Behavioral Asset Management," "Empirical Research on Herd Behavior," and "Prospects for Behavioral Finance Research." Considering that behavioral finance is a discipline with strong academic and practical significance, this edition has strengthened the depth and clarity of theoretical explanations, particularly highlighting the following points: First, systematicity and logic, striving to establish a complete framework. Second, forward-looking, including predictions of research methods and approaches in behavioral finance and prospects for interdisciplinary development. Third, openness and dynamism. Fourth, a combination of theory and empirical research, focusing on the efficiency of the domestic securities market and investor behavior. Fifth, a combination of theory and application, emphasizing practical significance. This book is suitable for senior undergraduate and graduate students in economics and management, especially those in finance, as well as financial theoretical researchers who are interested in this discipline. This book is supported by the Major Project of Humanities and Social Sciences Research of the Ministry of Education: "Theoretical and Empirical Research on Behavioral Finance" (Approval No.: 02JAZD790010).