Superior service

Author: Wang Dongfang
Publisher:
Publish Date: 2006-08-01
Features: Ishimura Yoshio, chairman of Ishimura Industry Company and Maruo Merchandise Company, is a renowned wealthy businessman in Japan. He became rich in a short period of time, and when people asked him what his secret was, he said, "Integrity. I started with a penny's worth of integrity." Mr. Ishimura was originally an ordinary businessman engaged in small-scale wholesale trade. Later, he noticed that there were more and more fishermen in Japan, and hemp ropes were essential tools for fishing. So he decided to start a wholesale business in hemp ropes. He purchased hemp ropes from the manufacturers, with each rope costing 50 cents. In theory, the selling price should have been higher than 50 cents. However, Ishimura sold the ropes to factories and retailers at 50 cents per rope, not only making no profit but also losing a significant amount of money. After a year, people knew of the "loss-making businessman" Ishimura Yoshio, and orders came in like snowflakes. The clever Ishimura told the rope manufacturers, "Over the past year, I have purchased a large amount of hemp ropes from your factory and sold them at cost, incurring considerable losses. If I continue to do so, I will go bankrupt in no time." The factory considered that Ishimura had many customers and decided to reduce the price by 5 cents, agreeing to sell to Ishimura at 45 cents per rope. Ishimura then told his customers, "I used to sell ropes at the original price to expand my influence, but if I continue like this, I will have to close down. The rope factory has decided to reduce the price by 5 cents for me. Can you consider raising the price a bit?" The customers looked at the purchase invoices and knew Ishimura was telling the truth, so they decided to raise the price by 5 cents. Ishimura conducted business clearly and honestly, winning people's trust, and his business grew larger and larger. Sincerity, whether in life or in customer service, is equally the foundation of success. A business must stand firm in society and must be based on integrity. Integrity is a traditional virtue of the Chinese nation, the foundation of social interaction, and an important part of building a harmonious socialist society. The market economy is a credit economy, and integrity is the cornerstone of the credit economy. P12