Comparative Study on Tourism Management - (Second Edition)

Author: Du Jiang
Publisher:
Publish Date: 2006-07-01
Features: Most of the revisions in this edition are reflected in the following aspects: First, new research findings, especially the introduction of the author's research in this field. Over the past five years, we have focused on researching the market size and structural changes of China's tourism market, the "11th Five-Year Plan" tourism industry policies, the annual operation status of China's outbound tourism market, the theory and practice of cross-border operations of travel agencies, the annual industry review of China Travel Service, the annual industry research report of China International Travel Service, and the annual development research report of Beijing Tourism Development. We have also deeply participated in the strategic planning of well-known enterprises such as China International Travel Service, China Employee Travel Service, and China Aviation International Travel Service, as well as the leading drafting work of "The Classification and Evaluation of Beijing Hotel Quality Grades." A large amount of theoretical and applied research has provided solid theoretical support for the revision of this book. Second, new data, new materials, and new cases have greatly enriched the practical interpretive power of this book.