International Business Management

Author: Wang Zhaohui
Publisher:
Publish Date: 2006-08-01
Features: This book focuses on the background of economic globalization and the rapid development of international business, analyzing the political, economic, cultural, and technological environments in which international enterprises conduct cross-border operations. Based on this analysis, it proposes key strategies for international enterprises in areas such as entry modes, organizational control, operational management, marketing management, financial management, and human resource management. The editorial purpose of this book is to target university and graduate students as the primary readership. The content is designed to be comprehensive, systematic, practical, and easy to understand, emphasizing "should know" (knowledge points) and "should do" (operationality). It is grounded in the concepts of "international," "enterprise," and "management," with "international enterprise" as the core and "cross-border operations" as the focus. The book minimizes the discussion of general management theories and avoids excessive coverage of macro areas such as international trade, international finance, and international investment.