Management Communication - (English Version) - (English Version)

Author: LinBothwell
Publisher:
Publish Date: 2006-07-01
Features: Management Communication opens the door to management communication for future managers, aiming to help readers master communication skills. It addresses potential communication challenges in careers—from job hunting to effective management to strategic-level leadership and communication. Management Communication consists of 14 chapters: Chapters 1–4 introduce the fundamental theories and techniques of communication; Chapters 5–11 cover various aspects of management communication, including the management process, human resource management, marketing management, etc.; Chapters 11–14 focus on high-level management communication skills, such as strategic management, decision-making, and leadership. Management Communication can serve as a supplementary textbook for business and economics majors, as well as for MBA and business English programs. It is also suitable for socially experienced readers with a certain level of English proficiency and management experience. This book is an advanced-level business English textbook, also suitable for MBA teaching. It is positioned as a supplementary reading for Management Communication Reader, catering to with a foundation in English and expertise in management and business communication. The book is divided into three parts—Communication, Management, and Leadership—with a focus on communication. Written in English by LinBothwell, a Harvard behavioral science Ph.D. and university professor, the author has published a book on leadership art in the U.S., which has been a bestseller for 13 years. He has also taught management communication courses at Tsinghua University School of Management. The book comprises 14 chapters: the first four introduce the basic theories and techniques of communication; Chapters 5–11 cover various aspects of internal and external organizational communication, including the management process, human resource management, marketing management, cross-organizational management, etc.; the final three chapters focus on high-level management communication, including strategic management, decision-making, and leadership. Each chapter includes exercises, with some chapters featuring case studies.