Business Research Methods - (7th Edition)

Author: Qi Kemangde
Publisher:
Publish Date: 2006-07-01
Features: This book systematically and concisely introduces the basic theories of business research, elaborates on the process, methods, and techniques of business research in detail, and its strong practicality is its most outstanding feature. The author has extensive practical research experience and has gained considerable insight into the emerging field of internet research. The book provides detailed explanations of internet sampling, questionnaire design, online implementation of internet questionnaires, and potential issues that may arise. Each chapter is accompanied by numerous review and reflection questions, and case studies are recommended to help readers consolidate their learning. Additionally, some websites with abundant data are provided for readers to access, download data, and conduct data analysis exercises. It will benefit individuals involved in business research both in academia and the workplace. This book is suitable for undergraduate marketing students, MBA students, professional consultants, market research companies, and employees in enterprises involved in business research.