Showcase Art and Design

Author: Lin Fuhou, Ma Weixing / Country: Mainland China
Publisher:
Publish Date: 2006-07-01
Features: Educational and training exhibitions to showcase artistic design talents and develop exhibition industries can play a significant role in promoting the technological progress and economic development of a nation and its people. Nearly 200 years of modern world history fully prove this point, with the development of advanced countries and regions around the world being the best examples. Exhibitions are important channels for disseminating information, and commercial exhibitions have always been the mainstream of various exhibition activities. With increasingly fierce market competition and the growing popularity of supermarket-style sales methods, the role of commercial exhibitions has gained greater societal attention. In fact, successful commercial exhibitions are the most direct form of advertising and silent salespeople for products. This book primarily uses examples of exhibition design from abroad, combining general principles of consumer psychology and formal aesthetics to systematically introduce the functions, elements, and design techniques of exhibition design. This book is suitable for teaching in related fields such as interior design, environmental design, and industrial design, as well as for reference by commercial art designers.