Real Estate Marketing - (Second Edition) (Second Edition)

Author: Peng Jialiang
Publisher:
Publish Date: 2006-01-01
Features: "Real Estate Marketing" (Second Edition) is a comprehensive revision based on the previous edition, summarizing new achievements from six years of theoretical research and marketing practice. The book is structured according to the actual operational process and content of real estate project marketing, divided into 12 chapters. It primarily focuses on practical content related to marketing positioning, product design, marketing planning and creativity, advertising planning, site design, personnel training and management, sales management, marketing strategies, and organizational management. Additionally, it summarizes common market research methods and marketing information technologies used in practice, and introduces recent innovative developments in real estate marketing research. This book combines theory and practice closely, offering both theoretical analysis and practical application methods. It enables learners not only to acquire knowledge of real estate marketing but also to understand its current practical applications, and to master specific operational techniques in marketing practice.