Research on the Value of Chinese Real Estate Brands: Theory and Practice

Author: Mo Tianquan, Huang Yu
Publisher:
Publish Date: 2006-07-01
Features: This book is divided into two main parts: Theory and Practice. The Theory section includes an introduction to the study of real estate brand value in China, the theoretical foundation of real estate brand value research in China, domestic and international brand value research practices, and the practice of real estate brand value research in China. The Practice section includes 33 typical cases.