Investor Relations Management - Facilitating Healthy Corporate Growth and Financing

Author: Xia Tian
Publisher:
Publish Date: 2006-07-01
Features: Investor Relations Management (IRM) has a history of over thirty years in mature capital markets in the West. However, in China, this concept is not widely known among various participants in the securities market, and not all listed company management teams fully understand the significant importance of IRM for the long-term development of their companies. This book begins by discussing the origins of Investor Relations Management, systematically introducing the theoretical knowledge of IRM, providing readers with a comprehensive understanding of the basic principles of investment relations management. Additionally, through the analysis of thirty-one cases, the book demonstrates the positive effects of IRM in practical business applications as well as the severe consequences that arise from insufficient attention to it. It is hoped that this book will bring new insights to investors and listed companies.