"Globalization of Nothingness

Author: George Ritzer (USA)
Publisher:
Publish Date: 2006-07-01
Features: This book is George Ritzer's new work beyond his renowned McDonaldization theory. By creatively introducing the concept of "growth globalization," it brings the issue of globalization into a brand-new context. Ritzer employs the dual concepts of "reality" and "nothingness" to express the main conflicts of the contemporary world as the opposition between the "growth globalization of nothingness" and the "global localization of reality."