E-commerce Case Analysis

Author: Pu Xiaojin, Si Zhigang
Publisher:
Publish Date: 2006-07-01
Features: This book is specifically designed and written as a teaching material for the Registered E-commerce Engineer certification program. The main content includes e-commerce applications, e-commerce website development, e-commerce management, and e-commerce solution design. Based on the current development and trends of e-commerce, as well as the characteristics of the e-commerce engineer certification program and the needs of cultivating e-commerce engineers, the book comprehensively introduces practical knowledge of e-commerce in the form of case studies, with a focus on e-commerce engineering knowledge. It provides in-depth theoretical analysis of these cases, which cover large multinational corporations, state-owned large enterprises, online business companies, and even individuals starting online businesses. The cases involve various aspects of enterprise informatization planning and application, e-commerce website engineering construction, enterprise online marketing methods, and enterprise informatization management. This book serves as the primary teaching material for the registered e-commerce engineer program design, and can also be used as a training textbook for middle-level and above management personnel in enterprises, government departments, and industry management agencies. Additionally, it can serve as a reference book for undergraduate and adult education students in related fields.