Car Promotion Expert Complete Guide

Author: Liu Tongfu
Publisher:
Publish Date: 2006-07-01
Features: Based on a large number of promotional examples, this book introduces the planning, operational procedures, and techniques of automotive promotional activities in a clear and concise manner. It emphasizes practical operational skills, features a well-structured layout, brief and straightforward language, and a compact format, making it highly practical. It is suitable for automotive marketing professionals and will help them target and improve the shortcomings in their current promotional efforts. By selecting appropriate promotional methods for different situations, it enables them to achieve twice the result with half the effort, offering strong guidance and reference value for automotive promotional personnel.