Public Relations Basics - (Administrative Professional)

Author: Sun Baoshui
Publisher:
Publish Date: 2002-12-01
Features: This book focuses on the training of public relations skills as its main thread, systematically and comprehensively introducing the fundamental knowledge of public relations principles and practice around the formation of professional skills. From aspects such as forming awareness, investigation and analysis, information exchange, communication and coordination, cultivating qualities, etiquette, language expression, speech and negotiation, event planning, image shaping, crisis management, and market development, it covers the basics of public relations. Each chapter begins with "Case Studies and Scenarios," ends with "Skill Training Tips" and exercises reflecting essential knowledge and skills, and includes a comprehensive training program at the end to develop and assess public relations awareness and adaptability. This enhances the targetedness and engagement of the skill training. The content is easy to understand and the language is simple and clear. This book can serve as a textbook for secretarial programs in secondary vocational schools, a training manual for secretarial staff in government agencies, enterprises, and institutions, as well as a self-study guide for those working in secretarial and public relations fields.