CI corporate identity design

Author: Zhi Lin / Country: Mainland China
Publisher:
Publish Date: 2006-07-10
Features: This book primarily discusses the concept, characteristics, functions, and roles of CI strategy. Through an analysis of the historical evolution and current status of CI, it provides a relatively comprehensive introduction to the theoretical basis of CI strategy, covering topics such as the visual communication design of corporate image, the transmission of visual image to overall conceptual recognition, and the unified design of trademark, brand, and product visual elements.