Marketing Innovation - Palis Marketing Idea Bank (172) (Second Edition)

Author: Li Yingsheng
Publisher:
Publish Date: 2006-07-01
Features: Marketing innovation is the source of enterprise development and also an effective method for Chinese enterprises to break through sales bottlenecks. This book is jointly created by Beijing Paili Marketing Management Consulting Co., Ltd. and the Sales & Marketing magazine. It combines the latest and most systematic analysis and summary of the marketing innovation practices of some heavyweight figures in China's marketing industry. The discussion revolves around marketing innovation, covering concepts, thinking, direction, and the operation of various marketing systems. Each viewpoint is supported by detailed cases to ensure persuasiveness and readability. We hope that through this book titled "Marketing Innovation," marketing professionals can recognize, understand, and apply true marketing innovation. Marketing innovation is the source of enterprise development and also an effective method for Chinese enterprises to break through sales bottlenecks. This book is jointly created by Beijing Paili Marketing Management Consulting Co., Ltd. and the Sales & Marketing magazine. It combines the latest and most systematic analysis and summary of the marketing innovation practices of some heavyweight figures in China's marketing industry. The discussion revolves around marketing innovation, covering concepts, thinking, direction, and the operation of various marketing systems. Each viewpoint is supported by detailed cases to ensure persuasiveness and readability. We hope that through this book titled "Marketing Innovation," marketing professionals can recognize, understand, and apply true marketing innovation.