Travel Public Relations

Author: Zhang Shuzhe
Publisher:
Publish Date: 2006-07-01
Features: Modern tourism business operators are well aware that: Tourism organizations must rely on the sincere collaboration of all members to fully leverage the functions of tourism public relations, including information gathering, consultation and decision-making, communication and dissemination, internal and external coordination, social interaction, and service education. Externally, they guide public opinion and internally foster a harmonious "" environment, comprehensively enhancing the cohesion and overall image competitiveness of tourism organizations to remain invincible in the fierce market competition. To achieve this goal, tourism organizations need to systematically plan and implement a series of tourism public relations activities. In China, over 80% of hotels and travel agencies have established tourism public relations departments with industry-specific characteristics, dedicated to public relations work. This book combines the industry characteristics of modern tourism with the latest concepts and implementation experiences of public relations, focusing on introducing and analyzing topics such as the communication and internal/external coordination of tourism public relations, the public relations institutions and personnel quality of tourism organizations, the work models and basic procedures of tourism public relations, the planning of tourism public relations activities, tourism public relations publicity, the work skills and techniques of tourism public relations, and the prevention and handling of tourism public relations crises.