Tourism informatization and classic cases of e-commerce

Author: Wu Ning
Publisher:
Publish Date: 2006-07-01
Features: In recent years, the importance of tourism informatization and e-commerce in tourism operations has been increasing day by day, and specialized textbooks on tourism e-commerce have been published. As a new course, tourism e-commerce is gradually entering the classrooms of tourism institutions. Tourism e-commerce is a highly practical and innovative field. It should be recognized that e-commerce is not only an application technology but also a part of the strategy for tourism destinations and enterprises. The application of information technology in the tourism industry is changing the communication models, business strategies, corporate organizational structures, and even industry collaboration models of the traditional tourism industry, having a profound impact on it. The understanding and analysis of tourism e-commerce cannot be limited to the technical level itself; it must be grasped and understood from the perspective of the industry background, operational models, and corporate strategy. This book will be the first casebook on tourism informatization and e-commerce in China. It is an ideal reference book for accompanying tourism e-commerce textbooks, suitable for students and faculty of tourism institutions and tourism management personnel to study and reference.