Shaping the Network Economy - The Third Generation E-Commerce Textbook

Author: Hu Naiwen / Country: Mainland China
Publisher:
Publish Date: 2006-07-01
Features: One theory gives birth to an industry; Two breakthroughs create a system; Three models craft a legend! Based on internet technology, functions, and methods, this book starts by examining the business environment in the era of the internet economy, focusing on social and economic development trends. It is grounded in the principles, logic, and demands of traditional business while studying the models and methods of the internet economy. The book is divided into four parts: Building the Internet Economy, Internet Economy Models, Internet Economy Practice, and Internet Economy Management. It is rich in content, with clear and accessible explanations, offering high commercial reference value.
The book systematically discusses the theory and methods of industrializing the internet economy. The author analyzes the business environment from the perspective of internet economy industrialization and also compares it with internet economy models in the early 21st century. It explores new economic theories and viewpoints to guide internet economy practices, planning models, models, business principles, and transaction currencies for the internet economy. It describes the characteristics of network information goods and service chain management structures. It designs the landing points, profit models, industrial application methods, network operation mechanisms, and consumer record collection methods for e-commerce. Additionally, it proposes methods for network business services and management. The book’s unique features lie in its market promotion models for network business models and its design concepts and methods for system profit points, offering strong commercial reference value.
This book provides practical reference value for business management students and postgraduates in e-commerce, as well as for managers of IT and e-commerce companies. It is particularly helpful for employees in marketing, operations, promotion, and management. The book systematically discusses the theory and methods of industrializing the internet economy, analyzing the business environment from the perspective of internet economy industrialization and comparing it with internet economy models in the early 21st century.