E-commerce Big Winner - Winning Profits Through User Experience

Author: (USA) Donald Norman / Country: Mainland China
Publisher:
Publish Date: 2006-07-01
Features: This book is the first to combine business strategy and user experience with the art and science of online design, opening up a new perspective focused on user experience from the perspective of business strategists and marketing managers. As a renowned user experience strategist, the author explores business strategy and user experience in a clear and accessible style. Through engaging and insightful case studies, the book helps managers learn the best practices in user experience and design strategy, and identify customer needs. It is a must-read for every executive, manager, and designer concerned with corporate development and online user relationships!
With the continuous proliferation of computer networks and the rise of e-commerce, how to win customer trust and loyalty by creating outstanding user experiences has become a key issue in the era of e-commerce. The biggest winners in the e-commerce field are those who adopt customer-centric design solutions. This book stands out among the many books on user interface and website design by being the first to combine business strategy and user experience with the art and science of online design, opening up a new perspective focused on user experience from the perspective of business strategists and marketing managers. As a renowned user experience strategist, the author explores business strategy and user experience in a clear and accessible style. Through engaging and insightful case studies, the book helps managers learn the best practices in user experience and design strategy, and identify customer needs. This book is targeted at corporate managers, online marketers, website builders and maintainers, as well as readers interested in this topic.