Big Marketing -- Marketing Strategy of the New Century

Author: Qinghe Studio
Publisher:
Publish Date: 2000-01-01
Features: This book is based on the global market of the 21st century, focusing on the marketing trends and changes of the new millennium. It observes and analyzes the "big marketing" that will play a significant role in the 21st century from a fresh perspective. The content is extensive yet not cluttered, broad yet not disorganized. It includes five major parts: "Marketing King," "Brands and Marketing," "Victory Without the Internet," "Focused Marketing," and "Reflective Marketing."